eCommerce for Import Export Companies

This year, according to eMarketer, one billion people worldwide will have Internet access and nearly 250 million households will have broadband. Although, Asia accounts for 56 percent of world population, but only 10 percent has access to the Internet at present. With the rapid economic development of Asian countries this figure will increase dramatically in the coming years. This ubiquitous presence of the Internet is forcing companies to embrace the Internet as a marketing and sales channel aggressively. Many companies have adopted Internet based technologies to streamline their crucial business processes and benefiting enormously from it.

Import Export companies are no difference! Most export import companies are using the Internet to augment customer base, tap into new markets, research competitors, find new products and evaluate country opportunities. However, many of these same companies are still slow in implementing eBusiness features in their daily business activities and, as a result, fail to garner true value from the use of the Internet. Trading companies – those which are still not doing online business transactions – should follow the examples of their retail counterparts and adopt eCommerce strategies.

According to a recent study conducted by Forrester Research, retail sales are expected to rise 20 percent to US$ 211.4 billion – a two fold increase from only three years ago. Whether you are in exporting or importing business it does not make any difference, by using eCommerce and adding some of the basic eBusiness functions to your website you can also profit from this trend.

Electronic commerce is the process of selling products through the Internet. There are two distinct segments of eCommerce – Business to Business and Business to Consumers. Retailers are mostly involved in B2C and import export traders are often more in the B2B sector. That’s why you need to realize that the components of eCommerce you may need in your website will be based on your business specifics. In general, all eCommerce sites are a combination of some of the following business functionalities:

  • An eCatalog so that buyers can browse through the products you have to offer
  • Product specification that gives detailed technical and delivery information
  • A feature that allows sending request for quote online (RFQ)
  • A product order placing system – normally a shopping cart
  • Ability to view order status
  • Sending a notification if a new product added to the catalogue which was requested by a prospective buyer
  • At least one payment method. For small orders you should have a merchant account.
  • Purchase order sending ability. Buyers should be able to send PO for the products readily available or the contracts already negotiated with you.
  • Billing system should generate invoices automatically

Once you implemented these features there is virtually no geographic restriction on where you can sell your products. If you are an export company you may consider translating your eCommerce site to the language of your targeted market.

This gives you an extra ability to leverage your sales endeavour.

Benefits of eCommerce

Increase revenue: By implementing eCommerce you are opening a new sales channel.

Study shows, a well prepared eCommerce strategy can increase sales from mere 10 percent to several times within the first six month of implementation. There is a possibility that order size per customer will also increase thanks to some eCommerce functionalities like advanced eCatalog, Notification service, order status viewing system and ability to offer related products.

Expand client base: Depending on the exposure of your site, you can acquire customers from every corner of the world. You are no longer confined to any geographic area.

Reach niche market segments: You can market your eCommerce site by pin pointing a specific market segment with the help of the Internet.

Lower operating costs: Your eCommerce site will eliminate or reduce workloads of sales and support force. Marketing on the Internet is significantly cheaper than in offline world. You will also benefit from lower telecommunication costs, losses incurred from document errors, inventory and sales management costs. This will have direct impact on your company bottom line.

Better customer service: The ability to provide decisive information, real time interaction with customers and customer relationship management functionalities allow you to serve your customers better and help increase customer retention.

Enhance your company image: A well-managed, robust and user-friendly eCommerce site enhances positive image of a company.

Are you ready for eCommerce?

Before you implement an eCommerce plan, you need to figure out as an exporter or importer how viable it is for you right now? Are you going to receive the benefits mentioned above? Will the customers from different geographical locations benefit from your new service channel? How critical is a well-described product specification for your customers?

Any company how small or big it is from an eCommerce site no doubt it will benefit immensely. But the question is, are you ready to commit enough time and money to make your new venture successful?

Developing your eCommerce site

Depending on the type of eCommerce site you are planning to build it might take somewhere from three months to over a year.

There are several ways of starting an eCommerce site.

Building in house: You should consider developing your eCommerce site in house only if you have significant experience in this field. In order to build a successful eCommerce site you will need a team of experts in programming, designing, copy writing, and, most importantly, a project manager with the knowledge of your business model, enough technical proficiency and experience so that the system gets developed on time with expected business functionalities.

Outsourcing: There is no doubt that outsourcing is more cost effective and less time consuming for most of the companies. The only thing is you have to choose the organization which will build your site carefully and professionally.

Using web stores: If you are constrained by time or would like to take advantage of eCommerce immediately you can also get eCommerce site from online service providers. These web stores have all the needed functionalities for a true eCommerce site. Some of them are also capable of providing supply chain management and other key business automation abilities. Check out sites like
Rusbiz.com

While implementing eCommerce strategy you need to remember that eCommerce just enhances and complements your present business model but the fundamentals of your business remain the same. However, eCommerce with it’s innate flexible nature may open new business horizons for you with all the risk and reward implications.

Benefits of Ecommerce in Modern Life

Business establishment and growth has over generations been developed to suit well placed establishments which are largely in line with new technological evolutions. Ultimately, businesses have been modernized in order to enable them to meet universal consumer requirements and principally enhanced business effectiveness in terms of accountability, management and growth. Electronic commerce or ecommerce as widely known is an important advancement in the latest wave of business growth and its mainstream models has enabled it to gain popularity amongst the major business players.

Benefits of ecommerce are overwhelmingly varied and the intensity of internet usability has meant that information sharing is greatly achievable. The ultimate nature of doing business over a well coordinated network has meant that theoretically, benefits of ecommerce are understood through better technological interfaces where consumers are able to satisfactorily interact with sellers. The market players are therefore able to satisfy their clients by incorporating sustainable marketing of their products and the openly defined benefits of ecommerce along this principle of e-buying and e-selling are transformed into universally accepted financial implications. In the emerging economies, the benefits of ecommerce are directly linked to highly complex networks with advanced security measures. While ecommerce provide one of the fastest means of trade, these benefits of ecommerce are deliberated on the general composition of the trading parties. A highly compatible method is required in order to specifically create absolutely relevant transfer systems where buying and selling characteristics are supported by the larger internet connectivity.

Interestingly, the benefits of ecommerce are extensively classified although the business formation remains uniquely the same;

• the system development feature global interconnection of computers with compatible operating systems and hence transactions are ideally managed through a process cycle that is capable of enabling the consumers to make relevant purchases, and at the same time enabling sellers to sell their products even when they are located in remote locations

• The business transactions performed through a wide class of product distribution makes ecommerce one of the most effective means of exchanges and the relationship between buyers and sellers is enhanced by the ordering process which virtually create convenience and reduces transaction errors.

• The overall costs of processing product sell are greatly reduced as important benefits of ecommerce create consumer based satisfaction over a number of paper based transaction challenges

• The systemic operations as one among the benefits of ecommerce indicate that individual operations help generate competence among the market players and improve sells per unit time and this also reduces selling prices among the line sellers.

• Product delivery time in ecommerce is highly managed and signal changes over time enhance the procedural implications in sort, decision making and order management. Therefore, the market patterns provide highly competitive product levels and here the benefits of ecommerce would periodically make the business growth to be well enabled.

10 Benefits of eCommerce Website in Business

Electronic Commerce, or eCommerce which literally means business trading through the internet is a system that allows online movements, buying, selling goods, services, and information. eCommerce sites enable businesses of all sizes to reach their target range of customers without being physically present.

Benefits of eCommerce Website in Business

1. Saves Time:

In the Commercial markets, time plays an important role to both the business and consumers. eCommerce steps in and replaced the traditional commerce method where a single transaction can cost both parties a lot of valuable time. For instance, a banking transaction can be completed through the internet within a few minutes compared to the traditional banking method which may take up to hours.

2. Saves Money:

eCommerce is much more cost effective compared to traditional commerce method. eCommerce saves the cost used for the middle persons to sell their products and diverts to another aspect of their business. One instance is the famous computer enterprise Dell, which practice such a method by running most of their business through internet without involving any third parties.

3. Connects People with Products:

eCommerce provides better connectivity for its potential customer as their respective website can be accessed virtually from anywhere through internet. Thus more potential customers can get in touch with the companies’ business and eliminate the limits of geographical location.

4. Provides Freedom Of Choice

E-Trade offers multiple options for the consumer because the Internet contain endless numbers of different topics and locations, services and users can access throughout the world.

5. Creates a wide range of Opportunities:

The appearance of eCommerce as a pioneer has opened up various windows of opportunities for a variety of other companies and investors. For example, due to the booming of eCommerce, more and more resources are being directed into electronic securities, internet facilities, business plans and new technologies.

6. Provides Comparison Shopping:

eCommerce facilitates comparison shopping. There are several shopping search engines and comparison shopping websites that allow customers to browse multiple eCommerce merchants and find the best prices.

7. Assures 24/7 service even to people:

The customer can do transactions for the product or inquire about any product/services provided by a company any time, any where from any location. eCommerce application provides user more options and quicker delivery of products.

8. Makes life Easier

eCommerce has enabled access to services and products to rural areas as well, which are otherwise not available to them. eCommerce helps government to deliver public services like health care, education, social services at reduced cost and in an improved way.

9. Increases Interaction with Customers:

An online presence provides business with the opportunity to increase communications with customers through interactive elements such as product review’s, email newsletters, customer feedback, discussion forums and blogs. This insightful information can then be used to improve customer relations and fed back into business planning.

10. Helps to keep up with other competitors:

In order to stay competitive and not get left behind-each company needs to keep an eye on what other companies are doing. And because the internet provides transparency, there is no quicker and easier way to keep on top of what competitors are doing than monitoring their websites.